Andreas Barth

Partner

MSc data science; Albstadt Sigmaringen University
Diplom-Kaufmann univ., Ludwig Maximilian University of Munich

FITNESS FIRST

CMO | Member of the Executive Board

BURGER KING

Senior Vice President, CMO North America Senior Vice President, Global Brand Business Director Marketing Central Europe

LEGOLAND

Director Sales & Marketing

MCDONALD'S

Head of Marketing

DANONE

Brand Manager

Focus areas:

  • Marketing Check-Up
  • Brand strategy, architecture & brand portfolio
  • Brand positioning
  • Marketing plan & 360° brand activation
  • ATL/BTL MarComm, Media, Online, Social Media, …
  • Efficiency and effectiveness in marketing, ROI
  • Data Science
  • Data Driven Decision Making
  • Predictive & Prescriptive Analytics
  • KI / Machine Learning
  • KPIs, Dashboards, BI Tools
  • Portfolio & Business Development
  • Innovation strategy & management
  • Structural and process organization
  • Structures and processes
  • Training & facilitation

Specializations:

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