Harald Melwisch
Partner
Master of Business Administration, Vienna University of Economics and BusinessTMRW ASSEMBLY
Co-Founder, Managing Director
MARKTGURU
Advisory board member
DALLI GROUP
Advisory board member
HMBB CONSULTING
Founder
UNILEVER
global CMO IC Unit, CDO, Country CEO, Board Member EU
Focus areas:
- Advisory board work & board coaching
- Turnaround & Restructuring (Crisis Leadership)
- Marketing & Brand Strategy (FMCG)
- Go-to-market & omni-channel strategy
- Digital transformation (end-to-end)
- Organization & Leadership Development
- Portfolio Strategy & Management
- Scaling digital business models (including D2C)
- Post-merger integration & strategic realignment
Specializations:
- Digital Maturity Assessment & Introduction to Digitalization
- Culture Transformation (Processes, Ways of working, Upskilling) within the context of digitalization
- Brand (re)positioning and brand key design
- Cross-cultural market and consumer understanding in Europe (Germany, Austria, Switzerland, Nordics, Italy, Benelux, Central and Eastern Europe)